Jimmy John’s is a fast food style chain restaurant, and its
aesthetic reflects that: tiled floors and painted walls with a minimal black,
white, and red design. The seating is booth style with a mix of 4 and 2 person
tables, with all chairs and tables arranged with easy access in mind and bolted
to the floor to keep it that way, with green & faux wood grain designs. The
front of the space (near the entrance) has some round tables with movable
chairs, and the storefront is all glass.
Normally the walls have a variety of signs with humorous
images and text on them, but today they seem to be gone, possibly due to new
paint. Without the signs the space feels a little less friendly unique, and
more like a formal and mass-produced chain restaurant, designed to a particular
set of standards that stay the same no matter the location of the chain. Still,
the popular music that plays over the speakers and the friendly attitude of the
workers (who always greet you when you enter and wish you a nice day when you
leave) keeps things lively. More often than not, however, the music plays a little
too loudly, to the point that it can be difficult to speak over depending on
where you sit.
There is a wide range of customers, both lone and with
company, and they generally only stay long enough to eat and chat with friends
before leaving, which is what the space seems to be designed to accommodate. There
is one thing that breaks the usual fast food restaurant expectation, which is a
bulletin board labeled “Community Events” near the drink machine where public
flyers can be posted.
It’s not a huge change in scenery, but it gives some social and cultural connection to the area in which the establishment is located, something
one might not generally expect of most fast food chains.
Oh, and the subs are delicious.
There were many parts of this blog that really stood out to me. I really liked how I got the feel and sense of Jimmy Johns without even being there. I think she hit the head on the nail with the way she described the place. I also really liked her imagery and how she described the place in the first paragraph setting the scenery of the blog. In the middle paragraph she compares this Jimmy Johns to other chains around the nation and I thought it was interesting to think about how different these restaurants really are compared to other restaurants in the chain. Over all I feel she ended on a great note by tying in the link to the community and how that could be something unique to this restaurant in the chain.
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